Analysis of similar media texts

I carried out a semiotic analysis of the codes and conventions of another school/college magazine front cover. Taking up the majority of the page and outlined in a thick curvy black, the bubbly masthead titled 'Fly', is the most predominant part of the page. It attracts the readers attention almost immediately mainly due to its size. Each of the straplines have been given a different colour and like the masthead have been written in a bouncy informal font. This could suggest the creativity of the school and a relaxed atmosphere. The Masthead could also connote note book writing. All of the information on the page contrasts to the style of the writing. Although the straplines are colourful and fun the information includes school related subjects only, this links the two together. The information is also written in a not so formal way maybe reflecting the way a teenager/ young adult would speak; there is the use of three exclamation marks at the end of each strapline which could be trying to encourage the target audience and persuade them that school can be exciting.
The word ‘Fly’ makes you think of birds and how flying is effortless to them. This reflects the school and how their student’s relationship towards the work and the school life at this school is also ‘effortless’ which suggests that the quality of the school and teaching etc is very good.
The girl on the front cover is smiling which supports the straplines suggesting that the school is and enjoyable place to be, she is not looking strait towards the camera which makes her pose more natural. Her posture is closed, she is standing in front of her school with her arms crossed across her chest which could suggest determination. However the green baggy jumper again suggests the informal atmosphere of the school.