Analysis of similar media texts

I carried out a semiotic analysis of the codes and conventions of another school/college magazine front cover. Like the other magazine I analysed the masthead is the most eye-catching feature of the magazine. Drawing in it’s target audience with the size suggests that the school take pride in themselves as well as ensuring that there is no confusion of what magazine you are reading. The Masthead is titled ‘Independent school’ which immediately creates a good feeling about the school because of the use of the word, ‘Independent’. The font of both Masthead and straplines is very formal and the layout is very professional which connotes the main focus of the school is the education. All of the information also focuses on school and learning related subjects only giving the readers a clear idea that the school creates a hardworking focused atmosphere for the pupils.
The colours used for the for the typography are black and white which follows the theme of formal education. There is also purple used for the straplines lined along the side of the magazine which contrast with the green title. The layout of information is again laid out in a formal way mirroring the way information would be written out in a school book or an essay.
The Front cover image is a boy sitting at a desk with his hands on his head. The image connotes concentration, is posture suggests all of his thoughts are on the work he is doing which again reflects the hard working atmosphere. However, his posture looks too much like he is struggling and the fact he is not holding the pen suggests he is unaware of the answer. If the boy was shown writing out a sentence during his intense concentration, it would reflect the school in a better light showing because of all the hard work their students are all bright and knowledgeable.