TOTP NME
The purpose of a magazine cover is to allow the reader to get a sense of what the magazine is about and what It will contain. They also are designed to attract the attention of the potential buyer and making them curious with their pictures and information. ‘NME’ is aimed at people who are passionate about music and between the ages of 16-19. The cover represents the target audience as well as the magazine in many different ways which include of colour, graphics, layout, strap lines, images etc. in contrast to NME, TOTP Is aimed at a younger audience, specifically girls and it too represents the readers in those ways.
Colour:One of the first thin you notice about the cover of NME Is the excessive use of the colour red. Red is thought to be an emotionally intense colour, it has a very high visibility, which is why stop signs and danger signs etc are usually painted red. It will attract people and the fact that they have used a lot of this colour brings the text and image into the foreground, the colour also stimulates people to make quick decisions. The only other colours used are black and white which makes the red stand out even more. The fact all of the colours are bight and bold represent the youthfulness of the readers, the passion they have for the music and excitement of reading the magazine. Similarly to NME, TOTP has a colour scheme which Is pink and purple which makes it completely obvious the target audience are females as they are feminine colours. The use of pink and purple for everything creates a sickly sweet image which suggests the readers are young and innocent. ‘The Wanted’ is in a yellow box which is the only other colour besides pink and purple, this makes the title stand out a lot more.Masthead: The Masthead of ‘NME’, Is placed in the top left hand corner which is unlike most conventional covers, this is known as NME’s trademark. The Masthead is bold and sits in a strong shade of red which connotes the importance of the music, it is also eye catching and fits in with the rest of the colour scheme. The font is quite informal and youthful which suggest that it is intended for a younger audience.
The Masthead for ‘Top of the Pops’, is written in a curvy, bubbly font outlined by a pink highlight. It’s written across the top of the page and is a clear representation of the who the reader is, the font not only connotes the youthfulness of the reader but also tell you who they are. The Hot pink which outlines the pink is almost like a coating of icing which portrays the target audience as being sweet and girly. The font also looks like it could be a girls handwriting.
Taglines:The Taglines on the cover of NME are in quite an ordered position which suggest maturity. They are bold and the font I clear to read but curves slightly which gives the page quite a fresh look. They are all written in red and black which follow the colour scheme and they inform the reader of what the magazine will be like.
As opposed to NME, the taglines on TOTP are spread out in a purposely un organised way and there are a lot more of them. The untidiness is like as if they’ve just been scribbled down like in a girl’s diary or notebook and the amount suggests excitement and that there is so much going on. There are a variety of fonts which suggest there are a variety of topics and stories which involve gossip and fashion and everything else that’s important to a young girl. There is use of slang words like ‘OMG’ , and informal phrases like, ‘Lush lads stripped’. this would allow the audience to relate to the language used. The fact they have used exclamation marks connotes that they are shouting everything at us maybe like how a teenage girl would speak if they were excited.
Image:NME’s only image is of ‘Alex Turner’ ,from the ‘Arctic Monkeys’ and ‘Miles Kane’, from ‘The Last Shadow Puppet‘ standing back to back. They are both two successful artists which highlights that the music is the most important thing in the magazine instead of fashion etc.
TOTP has a variety of images which again shows there’s a lot going on but it again suggests the target audience a being younger as usually you attract a young audience with images rather than text. Most images are pictures of young male celebrities who are classed as being ‘heart throbs’ in the media. For example, ‘Justin Bieber, ‘Zac Efron’ and ‘JLS’. this represent the young female audience what they are attracted by.
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